Date: 12/07/2022

Personalized Online Portfolio for Countertop Fabricators

Do you know what an online portfolio is? What comes to your mind when you think of one?

There is a common misconception that digital portfolios are only suitable for artists or professionals who work with art, such as designers, photographers, etc. This idea probably comes from the fact that such professionals have been using this resource for a long time to showcase their work.

However, professionals from different areas could benefit a lot from having portfolios, especially digital ones.

But after all, what is a portfolio?

A (digital) portfolio is a personalized website, usually dedicated to showcasing some form of work. While it's usual to see photography, design, architecture, and other artistic portfolios, why not have a page to display installed Countertop projects?

Professional portfolios are a fantastic way to highlight your successes as well as demonstrate your ability to grow. It’s an opportunity to show customers how well you’re doing in the business.

And here is where Countertop Fabricators are included. Displaying your best projects is the best way to offer your services. After all, in the present days, more and more, a picture is still worth a thousand words (if not more).

As a Countertop Fabricator, you should have pictures and videos of your beautiful countertops installed in customers’ houses and showcase the beauty and details of slabs and other products you might have. You can even ask your clients to share their feedback and add it to the portfolio.

One essential thing to keep in mind when building your digital portfolio is that it must be developed to embrace the client's point of view.

Picture yourself as a homeowner who is looking for a Countertop Fabrication company to reform your kitchen and install a new countertop in your house. What would be a decisive factor in choosing a professional to work on your project?

Sometimes customers don't have enough knowledge about all the processes involved for you, Countertop Fabricator, to deliver the final project and install the countertop in their houses. In such cases, what matters most to them is how the final result will look in their kitchens, bathrooms, or other areas of the house.

Aesthetics do matter. Beautiful details combined with good photos may be the key. That's how well-built portfolios help establish the trust of potential customers in your business.

Keep in mind that professionals working at a Countertop Company are used to dealing with them daily, but for each client, that is a special and unique countertop. They will likely keep the same one for years, so they want it to be as elegant and good-looking as possible.

Here are 3 benefits an online portfolio may bring to Countertop Fabrication companies: